When someone finds your blog on Google, they see two things first — your title and a short description underneath. That little line is called a search description, and it matters more than you think.
If you don’t write one, Blogger will just pull a random sentence from your post. Sometimes it makes sense. Sometimes it’s confusing. Either way, it’s a missed chance to get more clicks.
Here’s how you can set up proper search descriptions in Blogger in just a few steps.
.jpg "How to Enable Search Description in Blogger (Easy SEO Tip for Beginners)")
Why the Search Description Matters
This small setting helps people understand what your post is about before they even click. A clear, focused description gets more attention on search results and brings the right readers to your site.
It also helps with SEO Google uses in SERP pages that description to figure out what your page is about — especially if it includes the words people are searching for.
Step 1: Enable Meta Description in Blogger Settings
- Open your Blogger dashboard
- Go to Settings
- Find the Meta Tags section
- Turn on the option that says Enable Search Description
Once you do that, your blog will have a spot for a site-wide description and post-specific ones.
Step 2: Add a Blog-Wide Description
Still in Settings, just below the toggle, there’s a box for your blog’s overall search description.
Keep it simple. Tell visitors what your blog is about in one or two short lines. Here’s an example:
Blogging tips and SEO help for beginners who want to grow traffic the smart way.
This will appear under your homepage on search engines.
Step 3: Add Descriptions to Each Blog Post
When you create or edit a post, look to the right side. You’ll see a panel with a field called Search Description.
Write a short summary of your post there. Mention your main keyword if it fits naturally. Try to keep it under 150 characters.
For example:
Learn how to turn on search descriptions in Blogger and write better meta summaries to improve clicks from Google.
You don’t need to overthink it. Just write something that tells the reader what to expect.
Tips for Better Search Descriptions
- Be clear, not clever
- Use keywords that match what people search for
- Don’t repeat the title word for word
- Think like a reader: “Would I click this?”
Search intent matters. If someone is looking for “how to improve SEO in Blogger,” your description should show that your post answers that question.
Also read: Create a Pro Website on Blogger: Easy Guide 2025
That’s It — One Setting, Big Results
Setting up your search descriptions only takes a minute. But it makes a big difference when people search for your content online.
If you’ve been wondering why your blog doesn’t stand out in Google, this small fix could help.
Try it on your next post — and take control of how your blog shows up in search results.
